World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

A great quality medium telephoto lens with fast aperture of F4 and precise, fast focusing.With built in Optical SteadShot image stabilisation for blur free hand held photography.

This full frame E-mount 16-35mm ZEISS Vario-Tessar zoom offers outstanding performance in a compact, lightweight package

Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

Sony’s 16-35mm f/2.8 lens sees the G-Master range reach the world of wide-angle photography – ideal for the highest quality landscape photography – plus a whole lot more.

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance. Real-time Eye AF. + From 24mm to 105mm and F4 aperture…

The Sony FE 50mm f/1.8 normal prime lens features an aspherical element to minimise aberrations, an f/1.8 maximum aperture, and delivers great images in an affordable and lightweight package, weighing in at just 186 grams…

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

The Sony FE 85mm F1.4 GM telephoto prime lens is the ideal portrait lens and offers pin-sharp resolution and beautiful, smooth bokeh thanks to the 11-blade circular aperture – the most ever used in a Sony Alpha lens.

A well designed lens for professionals and enthusiasts alike, this Sony FE f/1.8 85mm full-frame mid-telephoto prime lens produces gorgeous portraits with sharp focus and beautiful bokeh with a 9-bladed aperture…

The highly anticipated Canon EOS-1D X Mark III is now available for pre order in the UK. The development of the upgraded model is nearing completion and we now have full specifications for the updated flagship DSLR body…