Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

A great quality medium telephoto lens with fast aperture of F4 and precise, fast focusing.With built in Optical SteadShot image stabilisation for blur free hand held photography.

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

The Sony FE 85mm F1.4 GM telephoto prime lens is the ideal portrait lens and offers pin-sharp resolution and beautiful, smooth bokeh thanks to the 11-blade circular aperture – the most ever used in a Sony Alpha lens.

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

Sony a6600 + 18-135mm Black Mirrorless Camera is advanced compact system camera with high capacity Z battery for long duration shooting, the a6600 comes equipped with the Same high-capacity battery introduced with our full-frame cameras, while maintaining the camera’s slim form…

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance. Real-time Eye AF. + From 24mm to 105mm and F4 aperture…

Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity…