World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

Sony’s 16-35mm f/2.8 lens sees the G-Master range reach the world of wide-angle photography – ideal for the highest quality landscape photography – plus a whole lot more.

In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes…

The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

The highly anticipated Canon EOS-1D X Mark III is now available for pre order in the UK. The development of the upgraded model is nearing completion and we now have full specifications for the updated flagship DSLR body…

The Sony FE 50mm f/1.8 normal prime lens features an aspherical element to minimise aberrations, an f/1.8 maximum aperture, and delivers great images in an affordable and lightweight package, weighing in at just 186 grams…

Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

A fast-aperture 35mm f/1.8 macro prime lens, offering a naturally wide-angle perspective – perfect for street and documentary photography.

This standard prime lens with a 55mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies…

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

The Sony FE 24-70 F2.8 GM is a standard zoom lens that is comprised of advanced lens technologies that guarantee incredible optical performance in a compact package. It’s perfect for travel, portrait, and event photography.

The new Sony Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users…