World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…

The Sony FE 85mm F1.4 GM telephoto prime lens is the ideal portrait lens and offers pin-sharp resolution and beautiful, smooth bokeh thanks to the 11-blade circular aperture – the most ever used in a Sony Alpha lens.

Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

The highly anticipated Canon EOS-1D X Mark III is now available for pre order in the UK. The development of the upgraded model is nearing completion and we now have full specifications for the updated flagship DSLR body…

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

This standard prime lens with a 55mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies…

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity…

The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, combining rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions…

In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes…