The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, combining rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions…

• 4K HDR Professional Camcorder,
• 1.0-inch Exmor RS Sensor,
• ZEISS Vario-Sonnar T* 29mm Wide Lens with 12x Optical Zoom

This standard prime lens with a 55mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies…

Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity…

A well designed lens for professionals and enthusiasts alike, this Sony FE f/1.8 85mm full-frame mid-telephoto prime lens produces gorgeous portraits with sharp focus and beautiful bokeh with a 9-bladed aperture…

Sony a6600 + 18-135mm Black Mirrorless Camera is advanced compact system camera with high capacity Z battery for long duration shooting, the a6600 comes equipped with the Same high-capacity battery introduced with our full-frame cameras, while maintaining the camera’s slim form…

• 35mm focal length (52.4mm equivalent on APS-C bodies) makes for a great all around lens,
• Large aperture at f/1.8,
• Fast, precise, quiet autofocus

Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…