The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, combining rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions…

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

This full frame E-mount 16-35mm ZEISS Vario-Tessar zoom offers outstanding performance in a compact, lightweight package

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

Sony a6600 + 18-135mm Black Mirrorless Camera is advanced compact system camera with high capacity Z battery for long duration shooting, the a6600 comes equipped with the Same high-capacity battery introduced with our full-frame cameras, while maintaining the camera’s slim form…

• 4K HDR Professional Camcorder,
• 1.0-inch Exmor RS Sensor,
• ZEISS Vario-Sonnar T* 29mm Wide Lens with 12x Optical Zoom

Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity…

• 35mm focal length (52.4mm equivalent on APS-C bodies) makes for a great all around lens,
• Large aperture at f/1.8,
• Fast, precise, quiet autofocus